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Ladder CRM — Facebook Integration SOP
Standard Operating Procedure for connecting your Facebook Page and campaign forms to Ladder CRM.
1
Provide Partial Access
- To integrate Facebook leads into the CRM, please provide your Company Page partial access to our company account username: shesocialmediaagency.
- Facebook company account: facebook.com/shesocialmediaagency
- After providing admin access, please inform SHE Technologies that the access has been given.
2
Campaign Form Design
-
The form must include the following headers:
- full_name
- phone_number
- city
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Definitions for each header:
full_nameClient's namephone_numberClient's phone numbercityClient's city
-
Tracking / hidden parameters:
- Company Name
- Project Name
- Campaign Name
- Area of Targeting
- Always use these exact headers when designing a campaign form. If a header consists of two words, join them with an underscore and use lowercase letters (e.g.,
father_name). - SHE will guide you further about the campaign form so the integration works properly.
Header naming is strict — mismatched or differently-cased field names will break the lead sync with Ladder CRM.
Need help with the integration? Contact our Support Manager — Phone: 0300-8166876 / 0322-6662859, Email: info@shetechnologies.com.