Do You Need Help?
19-A New Chauburji Park, Lahore, Pakistan.
One-Time Setup & Approval Fee:
Get started with the WhatsApp Business Platform with a one-time setup fee of PKR 15,000, which includes Meta Business Verification, Display Name Approval, and complete account configuration. After setup, conversation charges are billed based on the message category and destination country. The rates below are applicable for Pakistan only and are subject to Meta pricing updates and USD exchange rate fluctuations.
WhatsApp Minimum Charges
| Message Category | Rate (PKR) |
|---|---|
| Utility & Authentication (OTP) | PKR 3.75 / (Per Message) |
| Marketing | PKR 16.00 / (Per Conversation) |
Country-Wise Charges
WhatsApp Business Platform pricing varies by country and message category. Full breakdown below, in PKR.
| Sr. | Country / Region ↕ | Marketing (PKR) ↕ | Utility & Authentication (PKR) ↕ |
|---|---|---|---|
| 1 | Argentina | 19.02 | 8.29 |
| 2 | Brazil | 19.23 | 3.75 |
| 3 | Chile | 27.13 | 6.49 |
| 4 | Colombia | 16.00 | 3.75 |
| 5 | Egypt | 19.79 | 3.75 |
| 6 | France | 26.24 | 9.49 |
| 7 | Germany | 41.40 | 16.98 |
| 8 | Hong Kong | 22.43 | 8.29 |
| 9 | Hungary | 26.27 | 10.99 |
| 10 | India | 16.00 | 3.75 |
| 11 | Indonesia | 16.00 | 7.99 |
| 12 | Israel | 16.00 | 3.75 |
| 13 | Italy | 24.32 | 9.49 |
| 14 | Malaysia | 26.27 | 4.69 |
| 15 | Mexico | 16.00 | 3.75 |
| 16 | Netherlands | 48.35 | 15.48 |
| 17 | Nigeria | 16.00 | 3.75 |
| 18 | Peru | 21.56 | 6.49 |
| 19 | Pakistan | 16.00 | 3.75 |
| 20 | Poland | 16.00 | 4.16 |
| 21 | Qatar | 16.00 | 4.10 |
| 22 | Romania | 26.27 | 9.19 |
| 23 | Russia | 24.53 | 12.48 |
| 24 | Saudi Arabia | 16.00 | 3.75 |
| 25 | Singapore | 22.43 | 5.29 |
| 26 | South Africa | 16.00 | 3.75 |
| 27 | Spain | 21.68 | 6.49 |
| 28 | Turkey | 16.00 | 3.75 |
| 29 | UAE | 16.00 | 5.20 |
| 30 | United Kingdom | 19.52 | 7.09 |
| 31 | North America (US/Canada) | 16.00 | 3.75 |
| 32 | Rest of Africa | 16.00 | 3.75 |
| 33 | Rest of Asia Pacific | 22.43 | 3.89 |
| 34 | Rest of Central & Eastern Europe | 26.27 | 6.85 |
| 35 | Rest of Latin America | 22.67 | 3.89 |
| 36 | Rest of Middle East | 16.00 | 3.75 |
| 37 | Rest of Western Europe | 18.24 | 5.62 |
| 38 | Other (unlisted markets) | 18.60 | 3.75 |
Note: Above message rates for Pakistan are fixed as shown.
Rates for other countries may vary and are shown here for reference only.
All charges may change based on Meta (WhatsApp) pricing updates or fluctuations in the USD exchange rate.