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Ladder CRM that helps you sell Smarter, Better, Faster.
Reach out to customers at the right moment and engage them across every channel. SHE Ladder CRM helps businesses of all sizes close more deals in the smarter way. SHE Ladder CRM is web-based software which allows you to access it from anywhere, any time, and from any device (Laptop, iPad, Android and Apple phone).
How Customer Relationship Management Works
Ladder CRM Main Points
1. Lead Capture & Intake
1. Auto Lead Fetching From Meta
Leads are automatically fetched from Facebook ad campaigns through the Ladder CRM API — no manual entry required.
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2. WhatsApp Leads Capture
CRM maintains a WhatsApp contacts list with message preview, allowing staff to generate and capture leads from WhatsApp conversations.
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2. Lead Assignment with Notification
1. Get Leads From Facebook
- Facebook Lead Import – Import leads directly from Facebook pages.
- Smart Lead Assignment – Assign projects and regions automatically.
- Duplicate Detection – Eliminate duplicate leads for accurate CRM data.
2. Import Excel Leads
- Bulk Lead Import – Upload multiple leads instantly using Excel.
- Smart Data Assignment – Assign projects and regions automatically.
- Duplicate Detection – Prevent duplicate entries for accurate CRM data.
3. Call & Voice System
Smart Calling Made Easy
- Integrated Smart Calling – Make and manage calls directly within Ladder CRM.
- Automatic Call Recording – Securely record and store every conversation.
- Smart Follow-Up Automation – Stay on top of every lead with automated reminders.
4. Leads Management & Auto FollowUp
Add New Lead
- Lead Capture – Manage client and project details effortlessly.
- Smart Lead Tracking – Monitor lead status, sources, and assignments.
- Follow-Up Automation – Schedule follow-ups and record voice notes.
Leads List
- Organized Lead List – View all leads in one centralized table.
- Smart Search & Filters – Find, sort, and filter leads instantly.
- Easy Lead Management – Add, export, and manage leads with ease.
All Leads
- Complete Lead Database – Access all lead information in one place.
- Advanced Search & Segmentation – Filter, sort, and organize leads effortlessly.
- Multi-Channel Outreach – Engage leads through WhatsApp and email campaigns.
5. Contact Management
Contact List
- Centralized Contact Hub – Manage all contacts in one secure, organized location.
- Advanced Search & Tracking – Instantly find contacts and monitor assigned leads.
- WhatsApp Campaigns – Engage contacts with targeted WhatsApp messaging.
6. Latest Features
Lead Capture
1. Automatic Lead Capture from Facebook
2. WhatsApp leads capture
3. Google Sheets integration
4. Import Existing Leads from Excel
Lead Management
5. Automated lead assignment (round-robin)
6. Lead scoring
7. Duplicate lead detection
8. Zero follow-up lead switching
Communication
9. WhatsApp chat management + bulk campaigns
10. SMS aur Email marketing
11. Auto reminders (meetings/visits)
Calls
12. One-click dialing (Twilio/Telnyx)
13. Call recording (mobile + international)
14. Recording-to-text conversion
15. Agent call response time reports
Follow-ups & Meetings
16. Follow-up scheduler with file attachments
17. Location capture on follow-up
18. Google Calendar sync
Inventory
19. Full inventory list with status
20. SAMS & ERP integration
21. Token/receipt generation for mature leads
22. Balloting management
Dealers
23. Dealer directory & POC list
24. Sales count & commission tracking
25. Dealer-wise lead filtering
Campaigns/Marketing
26. Facebook campaign tracking
27. Cost per lead & budget variance analysis
Staff Management
28. Target assignment
29. Role-based access control
30. GPS login/follow-up tracking
Reports
31. Combined lead report
32. Staff productivity/calls/meetings reports
33. Custom dashboards
System
34. Dark/light theme
7. CRM Reports
Leads Report
- 1 . 1101 Referral Report
- 2 . 1102 Company List
- 3 . 1104 Implementation Delay Report
- 4 . 1105 Staff Lead Productivity Report
- 5 . 1106 Leads Meeting Status Report
- 6 . 1107 Staff Call Report
- 7 . 1108 All Lead Data
- 8 . 1109 Left Over Leads
- 9 . 1111 Source Wise Lead Report
- 10 . 1114 Leads Custom Report
- 11 . 1115 Staff Meeting Details
- 12 . 1119 Social Media Progress Report
- 13 . 1120 Social Media Monthly Report
- 14 . Staff Pending Meeting Report
- 15 . 1122 Staff Assigned Leads Report
Follow-Up Report
- 16 . 1201 Followup Status Report
- 17 . 1202 Status Wise Followup Count Report
- 18 . 1203 Department Wise Followup Report
KPI Report
- 19 . 1108 Staff Leads KPI Report
- 20 . 1124 Staff KPI Combine Report
8. CRM Main Dashboard
The CRM dashboard is divided into eight key sections, each displaying a specific type of data to help manage leads, followups, and project performance effectively. The first section is the Stats Cards at the top of the dashboard, which automatically display four numbers — Total Leads, Active Leads, Leads Closure, and New Leads — along with a Low, Medium, and High priority breakdown for each. These numbers are not entered manually; they are automatically counted from the leads table based on the status and priority fields assigned to each lead record.
All Leads Graph
- Lead Status Overview – Visualize lead distribution by status in real time.
- Total Lead Insights – Instantly view the total number of leads.
- Automated Status Analtics – Generate live reports directly from CRM data.
Monthly Leads and Followups
- Monthly Performance Overview – Track monthly leads and follow-ups at a glance.
- Visual Performance Insights – Compare lead and follow-up trends wih clear charts.
- Automated Monthly Analytics – Generate real-time performance reports from CRM data.
Projects View Leads
- Project-Wise Lead Tracking – Monitor lead distribution across all projects.
- Project Performance Insights – Compare lead volume by project in real time.
- Automated Project Reports – Generate accurate project-based analytics effortlessly.
Followups Progress
- Follow-Up Progress Tracking – Monitor follow-up trends by priority in real time.
- Priority-Based Insights – Visualize Low, Medium, and High priority activities.
- Automated Performance Reports – Generate follow-up analytics for smarter decisions.
Next Meeting Calendar
- Smart Calendar View – Manage events, meetings, and appointments in one place.
- Flexible Scheduling – Switch seamlessly between Month, Week, and Day views.
- Event Management – Organize events with titles, dates, times, and lead associations.
Sync Meeting with Google Calendar
- Smart Calendar View – Manage events, meetings, and appointments in one place.
- Flexible Scheduling – Switch seamlessly between Month, Week, and Day views.
- Event Management – Organize events with titles, dates, times, and lead associations.
Follow-Up Scoring
- AI Followup Scoring – Prioritize high-value followup with intelligent scoring.
- Performance Comparison – Compare User, Manager, and AI scores instantly
- Actionable Sales Insights – Track trends to improve conversions and growth.
Lead Scoring
- Visual Lead Scoring – Compare User, Manager, and AI lead scores at a glance.
- Lead Quality Insights – Identify high-value prospects with score-based analysis.
- Smarter Sales Decisions – Prioritize leads using real-time scoring analytics.
Pending Followups Table
- Pending Followups Table: Displays all upcoming and incomplete followups in a paginated table with details such as followup date & time, project, owner, client information, city, lead stage, priority, and optional to-do notes.
- Table Features: Supports sorting on every column and allows users to display 5, 10, or 25 records per page.























